Client briefs for designers

Send your design clients a brief to fill in

Build a design brief form for the project, send your client one link, and their answers arrive organised before you open a single artboard. No more kick-off calls that end in guesswork.

A drawn folder of design brief sheets, the pages rising out of it

How it works

  1. Build the brief form

    Start from a design brief template and tailor the questions: sections for the client's company, their audience, design preferences, competitors and positioning. Short and long answers, and file uploads for logos, brand guidelines and references.

  2. Send your client one link

    Your client opens the brief in your studio's branding, with no account to create. It saves as they go, so they can come back to it, and you can see how far they have got.

  3. Answers arrive organised

    Every answer lands on the design project, grouped by section, with the files they attached. Nothing to copy out of an email thread or a call recording.

  4. Design against it

    The brief stays referable for as long as the project runs. Quote against it, check design feedback against it, and point back to it when the goalposts move.

What’s included

  • Bespoke, type-form-style design brief forms that clients actually finish, in your studio's brand
  • Question types for short answers, long answers and file uploads (PDF, images or ZIP, up to 20MB each)
  • Design brief templates to start from, tailored per project and service
  • Share over a link: no client login, no sign-up wall
  • Drafts autosave as your client types, and you can track their progress
  • Answers stored on the design project, beside the quote, the contract and the feedback rounds
  • Logos, guidelines and reference files kept in the project's storage

Why every design project should start with a brief

Most design projects go wrong before the first artboard is opened. The brief lived in a call, half of it never made it into notes, and the client remembers it differently. A written design brief that both sides can see fixes that, and a form makes it painless to collect.

The Drool Client Management brief tool is built by a working design studio for the way designers actually kick projects off: a handful of well-chosen questions, room for the client to drop references, and a permanent record the rest of the design project refers back to.

Questions

Do my design clients need an account to fill in a brief?

No. You send one link and they fill it in on any device, in your studio's branding. Their draft saves as they go, so they can stop and pick it up later.

Can I reuse a brief form across design projects?

Yes. Start from a template, tailor the questions for the project or design service, and reuse the form for the next client.

Can clients attach logos and brand files?

Yes. A file question accepts PDFs, images or ZIPs up to 20MB each, so logos, brand guidelines, fonts and inspiration arrive with the answers.

Where do the answers go?

On to the design project itself, next to the quote, the contract and the client feedback rounds, so every designer on your team can refer back to them.

Works with the rest of your design toolkit

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